Due to the trend of media use and the concern on its misuse as a result of the development in digital media and information technologies that lubricate the information and communication system and enhance self-generated contents, the need for a better understanding and proper assessment of the media contents toward development is paramount. It is on this note that governments, professionals, agencies, and institutions embrace the concept and the global agenda of media and information literacy. The department of Mass Communication of this great university in collaboration with